Every time I read an article in one of the trades that refers to the need for a “sustainable ecosystem” for advertising online, I shake my head and say, “Who says there will ever be one?”
What the phrase really means is “when will the Web sit still long enough for us to create a lasting system that we can exploit?”
At what point do these folks begin to realize that the people formerly known as the audience really ARE in charge?
Filed under: Marketing
